Have iPhone and Android phones as an applicable filter under Device type in report server
Currently under "Device Type" option of numerous reports on the report server, there are only options of
B1000, B1000A, B2000, B3000, Cisco, MC70 and Smartphone.
Smartphone option is for Motorola smartphones only. This option name could be more specific.
There should be new category for iPhone and Android, and eventually Blackberry.